Friday, November 30, 2007

The Company Sings at the Ad Congress

I am a huge fan of The Company. I love listening to their songs not just because they're sung well but also because I can relate to their songs.

I was very happy to catch them perform again on stage singing a medley of their popular songs. I feel I am ready to love again everytime I listen to NOW THAT I HAVE YOU. Here's the lyrics to the song

All my life it seemed
That something had been missing
I didn't know what to do
Days would pass me by
Each as lonely as the other
Until I met you
You opened the door
And let the sunshine in
My life will never be the same again

[Chorus:]
Now that I have you
Everything just seems so right
Now that I have you I'm alive
You are the song that I'll be
Singing my whole life through
I'm living in a brighter world
Now that I have you

Looking ahead I see
The two of us together
I'll never let you go
You're so dear to me
And it isn't any wonder
Why I love you so
You opened the door
And let the sunshine in
My life will never be the same again

[Chorus:]
Now that I have you
Everything just seems so right
Now that I have you I'm alive
You are the song that I'll be
Singing my whole life through
I'm living in a brighter world
Now that I have ...you

[Bridge:]
I feel this love is real
I see it in your eyes
You take my hand and I understand
You are mine
You are mine

[Chorus:]
Now that I have you
Everything just seems so right
Now that I have you I'm alive
You are the song that I'll be
Singing my whole life through
I'm living in a brighter world
Now that I have

(Now that I have you everything just seems so right)
I'm living in a brighter world
Now that I have you

Now only if I....

Hahaha

Knowing is Scary

Growing up, we're always told to be certain about matters. I was told several times that I could get wishy-washy when I don't focus on things. And that if I continue to be like this, I will probably end up in the dump (or something like that). After being told a million times or so, I finally understood the importance of being earnest.

In many aspects of my life, I TRY to be very certain and focused. I always start by identifying my intentions and my objectives for doing something. As an AE, too, I've developed this fear of the unplanned and uncontrolled. I want everything to be done as I planned it to be.

Knowing what you want probably is one of the best reasons to stay on Earth and accomplish what God has set for you. Thus, the purpose-driven life.

But what I realized lately is that this virtue can't be applied in all aspects of my life. There are things in my own life that I should just leave blurry and spontaneous. Love is one of them.

For many months now, I have been single. Though I don't hate being single, it's just that it's becoming like a wild-goose chase for me. I know who I like. In my mind, my dream partner is pretty clear, pretty mapped out. And that sets me up for failure.

You see, there's no such thing as an ideal person. Even I am not ideal. What makes me think that there are other people out there who's also ideal? But you don't doubt that that someone could exist. I believe in outerspace and the existence of God. I believe that air nourishes us and gives us life. And those things I have yet to see. That ideal person could exist too.

Being the eternally optimistic person that I am, I don't doubt. I just wait. And wait. And wait...

Waiting is Over

But last November, I discovered that that person exists. And it brightens up my day to know that I could get this chance to become close to this person. Though this person has strings attached to him, I didn't fear. Like a true blue AE, no war, no storm, no deadline will ever faze me. I will get what needs to be retrieved come hell or high water. And I did.

I didn't waste time to get to know the person. I used three important armors that I possess.

Wit: I engaged the person with stories I wouldn't even dare talk about. I asked. I answered back. I gave witty repartees. And questioned. At that time, I thought I was the most attractive person in the floor.

Charm: I smiled. I smiled. I smiled and flashed my pearly whites like it's all that matters. I know I'm quite cute when I smile. Well, at least my jaw won't look as big when I am not smiling.

Confidence: I just confidently asked for this person's number, not minding the people around me. I just did. I normally wouldn't do it, but I know I just had to do it. I thought to myself, "What have I got to lose anyway? Mine is everything to gain."

Quite obviously I know my ideal person has come. And that made me smile despite sleepless and drunken nights.

Knowing what you want is more scary

I thought everything could just go up from there. But the more I think about it, the more I realize how wrong it was. It was like pushing a sqare peg in a hole. It can be done, but you'll have to lose some sides. And the more I push it, the more hurt I get.

Being focused tells me that despite the circumstances, I should push on and assert myself. There were clear entrances in the situation, but no matter how clear they were, they were too farce. Little did I realize that the more I pushed, the more I'd get myself hurt.

And true enough, at one point, I had to realize that it's not working. I'm just beginning to feel a little pathetic, already. Not good for someone who maintained his composure in these things for a long time now.

You see, I just went for something I've always wanted and flopped. This entry is actually in connection to the blog "More Headaches than Fun". I realized that knowing what I want is more scary. Because in my mind I am certain as to what I want and that despite anything or any stumbling block, I will try my best to get it.

I lost track of the people around me. I ignored that there are other things that matter too. I was too focused on my goal that I lost track of my environment. Not good.

Sometimes, I really hate it when I become too certain. My tendency is to get too myopic and just concentrate.

Related to this, I have taken in a personal mantra 5 years ago that I will get what I want. I pride myself for being able to do this. I told myself, I want to work in advertising (despite my background) and I did. I told myself I'd work on a big account soon (and I did). That I'll become an Account Director at age 26 (and I did). There are other things that I was certain of that happened.

I likened those things with love. It didn't matter that the end goal was also another person, who'd have a rational mind and pre-existing conditions. What a stupid thing to gun for.

My love life is probably one of the more colorful things I can write about. I've loved once and lost it. I've been broken many times, too. It's a good source of depression, and optimism. It's tumult.

In the end, I only realize one thing: I shouldn't be afraid to love because it's a wonderful feeling to experience. But I should know my boundaries. I should know when to let go and when to take charge.

Knowing what I want is not bad. What's wrong with it is how you work way around it. I think I should just keep a steadfast love and everything else will follow.

This entry is only for my friends and for my contact list. Please do not share to those who are not supposed to receive it.

Tuesday, November 27, 2007

More Headaches than Fun

You've probably heard it a million times already that Ad Congress was super fun. Sure! Of course! Five days of rocking and rolling, sleepless nights and overdose of beers and vodkas. Sounds fun, right? Uhmmm, maybe to a certain point, but when you have too much of a good thing, it turns to one major headache.

For this entry, I am not really going to talk about the physical headaches that I went through. That's quite obvious already given that I've gone hoarse and eyebags-ladenfor the past week. I am going to share the other headaches I went through.

Most of it, as always, was self-inflicted. I walked right into headache, met it at its face and gave it a big big bite.

Sigh. That's soooo me.

I will share what this headache is all about in time.

Monday, November 26, 2007

Time for Reflection

This song is Kelly Clarkson's album. This song reflects what I am feeling right now. Sometimes, indeed, the one thing that's missing in love is the heart...

"Where Is Your Heart?"

I don't believe
In the smile that you leave
When you walk away
And say goodbye
Well I don't expect
The world to move underneath me
But for God's sake
Could you try?
I know that you're true to me
You're always there
You say you care
I know that you want to be mine

Where is your heart?
'Cause I don't really feel you
Where is your heart?
What I really want is to believe you
Is it so hard
To give me what I need?
I want your heart to bleed
That's all I'm asking for
Oh, where is your heart?

I don't understand
Your love is so cold
It's always me that's reaching out
For your hand
And I've always dreamed
That love would be effortless
Like a petal fallin' to the ground
A dreamer followin' his dream

Where is your heart?
'Cause I don't really feel you
Where is your heart?
What I really want is to believe you
Is it so hard
To give me what I need?
I want your heart to bleed
And that's all I'm asking for
Oh, where is your heart?

It seems so much is left unsaid
So much is left unsaid
But you can say anything
Oh, anytime you need
Baby, it's just you and me
Oh yeah

I know that you're true to me
You're always there
You say you care
I know that you want to be mine

Where is your heart?
'Cause I don't really feel you
Where is your heart?
What I really want is to believe you
Is it so hard
To give me what I need?
I want your heart to bleed
That's all I'm asking for
Oh yeah

Where is your heart?
'Cause I don't really feel you
Where is your heart?
What I really want is to believe you
Is it so hard
To give me what I need?
I want your heart to bleed
And that's all I'm asking for
Where is your heart?
Where is your heart?
Where is your heart?
Where is your heart

Saturday, November 17, 2007

Does Tim Yap Really Think I'm Older Than Him?

He called me his OLDER brother last Friday night at Embassy. I am shorter than him. I am younger than him. But maybe because I looked too haggard and tired already, I looked ten years older.

C'mon! I went to two shoots that day. And both are happening all at the same time. On top of the other stresses. Yeah, maybe I looked older.

Darn.

Do People Really Care?

I know I shouldn't be asking this question as an advertising practitioner. Otherwise I risk losing credibility in giving comments to creative work and selling them to clients. But I have this nagging question in my head: Do people really care what we put out there?

Okay. I am asking this in the context of merchandising materials and billboards. There are millions of merchandising materials out there, trying to compete for attention and eventually share of pocket. But do consumers really care?

The past few months I've been working my ass off, losing hair and decent sleep trying to crack new materials. We've had several routes, which are really good ones, by the way. Everyone loved it already from the get go. Until new directions were given and more and more.... until the materials are beyond recognition. Bottomline, clients approved it, liked it, loved it, and feel strongly about it. So strongly that the finished products looks very different from the initial compre. Now, waitaminutesomethingstrangeishappeninghere. Call the Ghost Busters!

Then came d-day. It was presented to the very hands-on prexy. He vetoed everything. Because it doesn't suit his personal taste.

I beg this question now: Why on earth would comments given by a foreigner about aesthetics matter? He is not even from here. And that the only Filipino words he knows is maraming, salamat and po. Worse yet, how can he judge a material for teens when he isn't. Shouldn't this prexy be judging on the basis of strategic intent and business objectives rather than execution??? Isn't execution or meddling on it, best done by this prexy's frontliners?

In anycase, I was stunned one time when the client told me this story: She was asked her mommy what she does, and she curtly answered, "we make merchandising materials like such (pointing to a store)." Mom gamely answers back, "Huh, yan? Yan ang ginagawa mo and pinag-oOT mo? Pinag-iisipan pa ba yan?!?" She was just as startled as the mom was.

Sabagay, this isn't the first time I have been asked that. But really, do people care about what's out there? All this long hours and mental masturbation, do people really care about it? Or is price and necessity the only things that keep them going?

This deserves a whole debate. But I get one thing out of this, to many those artworks out there are just drawn up pieces. For us, these are results of intensive internal bureaucracy and ass-kissing. Oh, and it of course, is a science and an art too, nonetheless.

Hehehe.

A Different Christmas.

The Philippines, they say, celebrates the longest Christmas. As early as October you could already here carols and Christmas songs playing and being sung. No problem with that. For a festive country like ours, I sure would be surprised if we celebrate it short and sweet. Heck, birthdays even sometimes last a month-long. That's how we love to celebrate...

My Christmas celebration begins as early as August. Yes, August. Right after my birthday.

This industry relishes that. And being here for more than 5 years now, I realized earlier on that Christmas will never equal to holiday but OT. But I am not complaining. I should be grateful that there's work and work has to be done. Better than a starved Christmas, yes? Christmas planning for most brands begin strategizing as early as August. And with one end in mind: owning Christmas.

The big question is: Since every one wants to become the owner of the Christmas Spirit, can one single brand really own it? What is owning Christmas all about? Who is the real star of the Noche Buena Feast? Or the official usher of the Yule?

For me, owning Christmas is a tall order. It's like getting the new Spice Girls Concert tickets. It's such a hard, daunting task. You need to crack the insight, and package the communication in punchy ways. It has to be memorable and relevant. There's so much in the checklist that when you get to the bottom of it, it's just sooo muddled up already.

I remember last year. I was in Palawan for a quick 4-day vacation. I was efficiently working and relaxing at the same time. I went around on a trike tour (of Puerto Princesa) while on the phone talking to clients. While I was appreciating the scenery and lush greens, I was also taking mental notes of the revisions being made. While cruising the beautiful waters of Honda Bay, I was on the phone, too. And when I am back to the hotel, I spend opening and closing hours at the business center. Well, those were three different big Christmas projects being done all at the same time.

That's last year. I said I will never look at Christmas the same way again.

But this year, it's different. I officially was ushered to Christmas during the Christmas Caravan Press Launch of Coca-Cola that coincided with the Annual Christmas tree lighting at the Araneta Center. It was fun. Since the whole event is a rip off of the Rockefeller Christmas tree lighting, it felt like New York. New York, Cubao.

A handful of celebs were there to celebrate with us. Sayang i'm not much of a camwhore that day. But I did get photos of what I want. Not bad.

Oh well.

For the first time, I am not harassed this season doing and rushing Christmas campaigns. It's with another AE here in the team.

Downside is, I am handling another toxic campaign that has nothing to do with Christmas. It's meant for 2008. Yes, doing things now for0 '08.

Thursday, November 15, 2007

MaSaChi

Like they say in Boracay, "Sir, masachi?" (lady gestures with her two hands kneading)

I've always been mistaken as a Korean, whether in Boracay or here in Manila. Funny, I never corrected them. I just nod and say "no".

I used to go to this spa where Koreans frequent. Surprisingly, they still mistake me as one. Looking at their features, I don't think I look like one naman.

But there are a couple of good looking Koreans. In fact, I've been dreaming of going to Je Ju Island in SoKor too. And maybe a side trip to Lotte World. And who knows, rub elbows with Korean stars and of course Wang Lee-Hom.

But for now, I'll stop dreaming and get my masachi from my favorite spa.

Bye-bye!

Liar Liar

And they say, "When it rains, it pours...".

Well, I am not referring to the bad weather condition today, but to the overall condition of my day today.

3 weeks ago, I booked myself for a trip to Palawan. Unfortunately, due to heavy and unexpected work load, I don't think I will be able to go anymore. Well, no more na talaga. I am supposed to take the AM flight to Puerto Princesa tomorrow, but look who's still here and has a shoot tomorrow?

I didn't expect much load this week. But it just kept coming in, one after the other. To top it all, 2 of my AEs are on leave today. Guess what? Who's supposed to take that on? Me and Gen, who else? But I am not blaming them ha, just to be clear... they're on leave for legitimate reasons.

Oh well, maybe there's still a next time. What's funny is when the hotel called me this morning to confirm my arrival, I said in a very energetic voice, "Oh, sorry. I'm very sick now and don't think I can fly there. Can I just re-book it?"

What a bad liar.

Thursday, November 8, 2007

What's so cool about it?

Maybe it's me but I really don't see why drugs is supposed to be cool and mature? Is it really? And what's so cool about it?

I know some people would react and raise their brows against me. I'm just asking a question.

Easy Does It

Saturday, November 3, 2007

30 Days of Night - not a review

The other night, I went to watch 30 Days of Night with my sibs. I thought this was a nice movie. I liked 28 days and 28 days later. I liked the Blade series. I liked Interview with the Vampire, Underworld and other vampire movies, campy or not.

But this one just tops my list... as the worst. Like I said in the title, I will not review this movie. So instead, I will just skew this entry to post a question.

Barrows, Alaska happens to be the farthest town on Earth. It's 80 miles away from Anchorage (I think) and there're no roads or highways to get around. Meaning, it's a dismal isolation from the town proper. And every year, during winter, they have 30 days of night. It's one of this earth eerie phenomenon. Well not really since the world rotates and the sun at one point will really not shine on this part of the arctic.

Anyway, if it happened here in Manila, what would you do for 30 days of night? Here are some thoughts i have if this really happened:

1. crime rate would go up: it's a fact that most crimes happen when it's dark.

2. Baby boom: like in any sleepy province, babies abound. When night falls, suddenly people are in the mood for lovemaking.

3. Tim Yap would have more parties to cover. And Tessa more parties to attend.

4. We would have a countdown?

try to add something more. keep it cheeky.

PS: The movie never really explained what people did during 30 days of night. It just showed 6-7 people running away from vampires. What's also strange is that the lead's hair and make up never got ugly or anything despite the cold weather. And that they never really changed clothes nor brushed their teeth during 30 days. Sabagay, they didn't even explain how those vampires got there, nor why they just suddenly vanished when their leader was vanquished. Maryo J. might have better explanation since he too was in the audience. Maryo J, if you're reading this, please? hehe

Happy Happy Joy Joy

Though I wasn't able to join Aya, Lot and Ria to Baguio, I feel happy just the same. I got to spend time with my loved ones here at home. I was able to hit the gym, get a hair cut, shop a little, then hit the gym, spend some more, dine with someone special and then spend some more again.

The next time the three witches of Coke team go out camping in Baguio again, I'll make sure I'm there.

PS: My back hurts a lot. Since I got too excited and cocky about my return to the gym, I lifted more than I could carry, and now my back is hurting like hell. Darn.